What it’s like working with me

“She is a well-honed, well-skilled practitioner of UX Writing who brings concise clarity to everything she touches....Of her many superpowers, her utilization and understanding of research tactics/techniques gives her the ability to validate a variety of copy directions.”

— David Hildebrand
Former Achieve VP of Design

  • “She gives her stakeholders multiple options to choose from, and gets involved as early in the design process as she can. At the same time, she leads her function by convening and driving the [Design & Research] writer group’s meetings which she unflaggingly leads. She works across a web of teams throughout Achieve (dev, [life cycle marketing], brand, [legal & compliance], data/[business intelligence], [search engine optimization] and sales)....She uplifts the entire D&R org by showering numerous accolades and praise on her teammates. She supports her teammates' growth by going above and beyond in how she gives peer feedback (i.e. fair, highly actionable, specific). She contributes outside of D&R by being an active participant in the cross-company copy and writing initiatives like Copy Club – which helps to keep everyone aligned and in-sync. She proactively identifies projects and opportunities (like developing alt text for our icon sets). She participates willingly in extra asks of her time like the hiring loops that have contributed to elevating the overall quality of our team.”

“Sheena is deeply committed to wanting to explain things as clearly as possible to our users, and she excels in balancing a nearly infinite stream of feedback from our L&C partners as well as our other cross-functional stakeholders when crafting her copy recommendations.”

— Design & Research co-worker
(anonymous feedback for performance review)

  • “She's always willing to volunteer to provide thoughtful feedback on designs in progress, and she cares deeply about getting feedback from our users before release to make sure that we understand their concerns and interpretations of highly complex content...Whatever Sheena does, she does 110%, and she sets a great example to the rest of our team on how to be a thoughtful collaborator who also excels in educating others about content strategy and crafting plain language copy that addresses our users' core concerns despite pushback from opinionated Product partners. She's helped keep me going on the Accessibility Council when it's felt like progress has been slow going in changing hearts and minds within the broader Tech org about how to make more of our experiences accessible outside of Achieve.com and [FreedomDebtRelief.com].”

“I think Sheena is a great presenter, clear and concise. I think she iterates quickly and efficiently which just makes things move along without delay. IMO she gives great explanations to inform her thought process during presentations. She's also really easy to collaborate with and I've enjoyed doing so the various times we've had the opportunity.”

— Engineer
(anonymous feedback for performance review)

“Sheena consistently demonstrates a distinctive set of strengths. Her adeptness at assimilating information, responding to feedback constructively, and delivering compelling work that aligns seamlessly with the expectations of our diverse stakeholders, has always been one of many reasons why I enjoy working with her.”

— Design & Research co-worker
(anonymous feedback for performance review)

  • “Her role is a nuanced delicate dance (lol) across various business units, where she engages with the unique demands of individuals from Design, Compliance, Brand, SEO, and other product partners. She consistently exhibits attention to detail in curating her work to align with the specific requirements of our collaborators–this shows her interest in creating change on an enterprise level. Furthermore, Sheena goes beyond the surface, illustrating a keen ability to integrate compelling data and insights into her deliverables. In the last year, I have seen Sheena take a more strong sense of ownership/lead to her work using storytelling to connect to copy strategy, and finding new ways to create new patterns. Her copy remains fresh!”

“Super responsive and flexible. Very helpful with compliance. I can trust her to get stuff done. Provides good recommendations for improvements. Moves quickly. Great partner all around.”

— Product Manager
(anonymous feedback for performance review)

“Keep banging her drum. Her knowledge is her superpower. She understands the subject matter and user needs and brings that to every meeting. She knows when to escalate concerns to leadership and bring in additional support.”

— Design & Research co-worker
(anonymous feedback for performance review)

“Working with Sheena at Achieve for the past three years has been a distinct pleasure. She is an extremely thoughtful content strategist in UX writing and content design. Sheena also has a unique ability to transform complex ideas into clear, impactful, user-focused content that consistently impressed our cross-functional teams. Her deep understanding of user needs and user emotions allowed her to create highly engaging product experiences for our audience.

— Gary Suen
Former Senior Product Designer, Achieve

  • “Sheena’s expertise extends beyond content creation. Her skills in information architecture and SEO research were keys to our success, particularly in projects like debt utilization summary and website optimization with critical keywords. She effectively implemented Voice & Tone guidelines to ensure consistency and brand alignment. Moreover, her dedication to accessibility and inclusivity in our products was phenomenal and contagious.

    What really sets Sheena apart is her collaborative approach. She eagerly works with designers, Product, and Brand, leading brainstorming sessions, and balancing the visual and verbal aspects of content design. She seamlessly blends creativity, empathy, and strategic in a way to make her truly exceptional.

    On top of all her skills, She is always fearless to devote herself and dive into any tough projects. Sheena’s growth mindset and positive attitude make her a joy to work with. Her passion and empathy shine through in every project, making her an invaluable asset to any team! I loved every moment we worked together and would be thrilled to team up with Sheena again in the future.”

“Sheena and I worked together during our time at Achieve. I always admired Sheena for her incredible capacity and dedication to her craft. For a time, Sheena was the only UX writer on the team and she covered a lot of ground—spanning projects scattered across many different business units in the company. She always brought such thoughtful, high caliber work that consistently elevated the final solutions.”

— Elise Brown
Staff Product Designer & Illustrator, Achieve

  • “Sheena was also a wonderful resource for helping the team to understand accessibility standards in digital experiences. She was a part of the accessibility council and spearheaded several initiatives that taught product designers about different aspects of accessibility requirements and how to incorporate them during the design process. Sheena brings immense value to any team she joins.”

“Sheena and I worked together for 2 years at Achieve, a financial services company, on upper funnel financial management apps and responsive web experiences for consumer loans and HELOCs. She has tons of experience with thoughtful, user-centric content design, making complex financial topics easily understandable for a diverse range of audiences.”

— Andrea Chin
Lead UX Researcher, Rocket Mortgage

  • “We also started an accessibility council together to audit and improve WCAG 2.1 AA compliance at Achieve without any formal mandate - it was something that we wanted to do together because it's the right thing to do. Sheena's one of the best content designers I've worked with in my career, and she is a fantastic collaborator with UX design, product management, UX research, compliance, and engineering. She's also given some fantastic "intro to content design" talks that helped up level my own understanding of content design as a discipline.”

“Sheena possesses a deep expertise in writing and always exuded empathy in her work and relationships with coworkers. She was been influential in establishing content design guidelines and documentation with other writers on our team. This has helped build consistency and clarity.

She also served as an incredible mentor. She was always willing to share her knowledge and educate designers and other writers about best practices in content design and how it impacts the customer experience. I learned a great lot from her and am grateful for her support.”

— Isabel Korman
Product Designer, Achieve

“Sheena is not only an incredible writer but also an amazing teammate and person. During my time at Achieve, I had the pleasure of working with her on the GOOD app and the Prospect Experience team. Neither team had a budget for dedicated content support, so I’d attempt to draft messaging—but writing isn’t my strength. Sheena always stepped in to help, often on short notice.

Her work directly contributed to the success of GOOD, improving click-through rates, overall app engagement, and even boosting app store ratings.”

— Kim Spencer
Staff Product Designer, Achieve

  • “During a reorg, I moved to the Prospect Experience team, focusing on lead acquisition and marketing—an area that was completely new to me. Knowing this, Sheena would jump into meetings or Slack conversations to provide insight, helping me better understand the team's needs. She was an absolute lifesaver.

    I feel incredibly fortunate to have had the opportunity to work with her, and I’d jump at the chance to do so again.”